Wednesday, September 26, 2012

Design Observer Article Review

Design Observer
Written by Louise Fili, September 5, 2012


This article is an excerpt from Louise Fili's book Elegantissima which explains how she came to fall in love with typography, graphic design, and all things Italian.  I was initially drawn to this article after glancing at the image; I too am drawn to and fascinated by graphic design and typography.  Louise's story led the reader through the process of her development as a designer, through multiple job changes, challenges, and the development of design elements that molded her into the artist she is today.  For example, as a graphic designer interested specifically in creating book covers, Fili often went against the mainstream as she developed a more simplistic, impactful approach to design through the use of open space, minimalism, and letter-spacing. As she sought to find her unique voice and style, Fili immersed herself in the things that inspired her: "travel[ing] to Italy and France at least twice a year to seek new inspiration, combing flea markets and bookstores, photographing restaurant and shop signage, and collecting food packaging."  Fili's description of her search to create herself as an artist inspires me to do the same because I want to be able to intentionally pursue those things that interest me most. After reading the article and listening to the excitement that Fili finds in her work, I was left inspired to find that something that inspires me to create beautiful things that speak to me and others.

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